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A beginner‑friendly playbook for Google AI Overviews, Bing, LLM search and everything coming next (2025 edition)
Jul
1 Introduction: Surfing the AI Tsunami — Inks, Threads & Algorithms
If you decorate apparel for a living—whether it’s a busy screen‑printing workshop, a single‑press DTF‑transfer side hustle, or a Shopify POD business—your shop‑front is no longer just physical: it’s your entire online presence…
2 The New Search Landscape
Search engines still list blue links, but today they also answer questions directly—often before the user clicks anything…
2.1 Google’s AI Overviews: Your New Front Door
Think of the Google AI Overview as a walk‑in display window at a trade show…
2.2 Bing, Copilot & Microsoft’s Growing Ecosystem
Bing powers the default search bar on every Windows PC…
2.3 LLM Answer Engines (ChatGPT, Perplexity, Gemini)
Large language‑model tools don’t just list results—they quote them…
2.4 Classic SEO vs AI‑First SEO: Spot the Difference
| Old Way (2015) | New Way (2025) AI‑First |
|---|---|
| Chase the top 10 blue links. | Become a quoted source in answer boxes & chats. |
| Collect as many backlinks as possible. | Earn brand mentions and positive discussion online. |
| Optimise one “focus keyword” per page. | Cover a cluster of related questions so AI can pull multiple answers. |
| Write a meta description for humans. | Add schema, alt text, and short TL;DR summaries for machines. |
Key takeaway: You’re not just convincing humans—you’re educating robots on why your content is the best answer.
3 SEO Foundations That STILL Matter: The 5 Basics
Think of these as the “shop‑floor tidiness rules” for your website…
4 Your 10‑Step Action Plan: Getting Started Today
Treat each step like a one‑day job in your print shop…
5 Using AI Tools the Easy Way, Without Letting the Robots Take Over Your Site
Think of ChatGPT and friends as a super‑fast intern…
6 Building Brand Authority: Mentions & Positive Sentiment
How to make your print shop sound like the go‑to expert…
7 Paid Search in an AI‑First World: Quick Guide for T‑Shirt Printers
Why bother? Google and Bing are already slipping ads right into their AI answers…
8 Monitor, Measure, Adapt: Keeping Your SEO Engine Tuned
Think of this like maintaining your printer…
9 30‑Day Quick‑Start Checklist
Follow one small task a day (or bundle them over weekends)…
10 Industry Spotlight: Custom T‑Shirt & Apparel Websites
Why printing businesses need slightly different SEO tactics—and how to nail them…
11 Further Reading & Resources
- How to Create an AI Search Optimisation Strategy – Exposure Ninja (June 2025)
- Google AI Overviews Optimisation Guide – Single Grain
- Generative Engine Optimisation (LLM SEO) – SEO.ai
- Answer Engine Optimisation 101 – SEO.com
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